hotels

5 Smart Lessons On Hotel Website Navigation

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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Confidence In Travel Starting To Return Across Most Regions

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

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Hotel Budgeting 2022: Which Drivers Should You Consider Changing

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

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8 Effective Ideas to Boost Your Hotel’s Demand This Winter

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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heart made up of data showing the importance of hotel pick-up

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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the hotels network outrigger hotel website conversion case study

How Outrigger Hotels and Resorts Increased Website Conversion and Direct Revenue

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

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person sitting near an old piece of technology reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

With Staffing a Major Issue Right Now, How Can RMS Technology Help?

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

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How to Set Hotel Sales Team Goals and KPIs in Time of Unpredictable Demand

Set goals too high and they will soon become unattainable; set them too low and the sales bonus will once again be an entitlement program

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