hotels
Major US Market Hotels Unlikely To Get Convention Boost in Late 2021
Fall convention numbers may be off by 50% and 75% at U.S. meetings destinations, as many businesses and associations have opted to delay annual events
Cendyn and Pegasus Merge to Maximize Direct Booking Channel
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end
Topical Marketing: How to Leverage it in the Hotel Industry
Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success
Preparing Your Hotel For Cyber Weekend
Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales
The Future of Hotel Data Analytics
Multiple touch points along the way help hotels digest and process the customer data and use that information to develop future strategies
Revenue Management Value = Metrics, Marketing & Profitability
Revenue management revolves around what customers from different segments are willing to pay, by measuring and monitoring supply and demand
Why a New Way to Measure Hotel Performance is Needed
Most brands and some management companies have performance clauses in their agreements with owners that indicate a level of REVPAR index to be maintained
Boost Profits By 5 To 10% Using Value-Based Pricing
Many organizations believe that only tangible factors can be used in the value-based pricing calculation; this is far from true
Improving the Accuracy of Forecasts: Time to Ditch Gut Feeling Approach
Hotels are awash with valuable structured and unstructured data providing profitable insights that can help revenue managers create forecasts
Global Hotel Performance Moderates With Summer’s Close
The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it’s back to its former self.
