hotels

Major US Market Hotels Unlikely To Get Convention Boost in Late 2021

Fall convention numbers may be off by 50% and 75% at U.S. meetings destinations, as many businesses and associations have opted to delay annual events

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cendyn pegasus merge thumbnail improving direct booking channel

Cendyn and Pegasus Merge to Maximize Direct Booking Channel

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

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Topical Marketing: How to Leverage it in the Hotel Industry

Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success

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Preparing Your Hotel For Cyber Weekend

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

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The Future of Hotel Data Analytics

Multiple touch points along the way help hotels digest and process the customer data and use that information to develop future strategies

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Revenue Management Value = Metrics, Marketing & Profitability

Revenue management revolves around what customers from different segments are willing to pay, by measuring and monitoring supply and demand

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Why a New Way to Measure Hotel Performance is Needed

Most brands and some management companies have performance clauses in their agreements with owners that indicate a level of REVPAR index to be maintained

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Boost Profits By 5 To 10% Using Value-Based Pricing

Many organizations believe that only tangible factors can be used in the value-based pricing calculation; this is far from true

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Improving the Accuracy of Forecasts: Time to Ditch Gut Feeling Approach

Hotels are awash with valuable structured and unstructured data providing profitable insights that can help revenue managers create forecasts

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Global Hotel Performance Moderates With Summer’s Close

The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it’s back to its former self.

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