hotels

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

Nearly three quarters of all markets saw weekend demand fall. Among decliners, Orlando saw the largest drop in hotel room demand

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity

Here are a few ways to capitalize on incremental revenue with existing guests. Most of these tips can also increase guest satisfaction, boosting reputation

When done right, loyalty programs can be an ideal way to get guests to keep staying at your independent hotel time and time again

The share of hotels in Australia and New Zealand offering non-refundable rooms has halved since the start of 2020 and semi-flexible rates has jumped

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests