hotels

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

For more than 50 years, the older RFP process has been the standard operating model for organizing group meetings and events

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

Understanding consumer behaviour is crucial to running a successful business. You need to know what they want, when they want it and where they can find it

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Now you understand the role upselling plays for hotels, it’s time to get to work. Put together deals your guests will love and watch ancillary revenue grow

In a digitised world where we all live in, leveraging hotel digital marketing strategies should be high on the list of your priorities