hotels

Data Driven Personalization: Are Hoteliers Missing the Mark?

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

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Get More Hotel Reviews: 9 Survey Distribution Best Practices

Start applying these distribution strategies today and watch how guest reviews can collectively elevate your hotel to new heights

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icons on a mobile phone reflecting messaging apps and the value to hotels of an omnichannel communication platform

Omnichannel Communication for Hotels – All You Need to Know

Choosing the right omnichannel inbox can be a game-changer for your business. Here are some key features to consider when making your choice

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megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property

Developing a Social Media Plan For Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

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trivago metasearch hotel listing and new free booking links offering

The Tricky World of Metasearch: trivago’s Balancing Act

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

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paper with the word marketing strategy written on it reflecting how PMax does not replace other advertising tactics but complements them

Demystifying PMax: Balanced Perspective on Transparency and Control

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

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person at a laptop with a computer chip overlay reflecting the evolution of a unified commercial strategy in hotels

The Evolution of Unified Commercial Strategy in Hotels

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

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resort beach in summer season reflecting importance for hotels to include tour operator business into their revenue management strategy

Revenue in Vacation Hotels: Power of RMS with Tour Operators

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

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Boost Hotel Revenue: 3 Essential Yield Management Pricing Tactics

Learn how to apply three key yield management tactics to optimize your hotel’s pricing strategy. Increase your revenue and occupancy with data-driven insights.

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Total Revenue Management and Role in Hotel Profitability Strategy

In the past, we looked at optimal occupancy to help maximize profits. Now, we have multiple available data sets that enhance revenue management strategies

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