hotels

The Olympics Effect: Insights on Paris Hotel Impact

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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tROAS for Hotel Campaigns Brings Improved Bidding Accuracy

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

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youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels

The Value of Automated Pricing for Independent Hotels

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

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one girl telling the truth to another girl in much the same way this article tells the truth about Google Performance Max (PMax)

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

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Hotel Revenue Management: 10 Ways to Boost Income in 2024

While effectiveness of revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your revenue

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MythBusters: Tech Stack Edition

I hope that this article gives you more insight into the importance of both a forward-thinking tech stack, but also, your human tech stack

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image of a chameleon which is well known for adapting to the surrounding environment in much the same way hotels must adapt and change to stay ahead of industry trends

Adapting to Change: How Can Hotels Stay Ahead of Industry Trends?

Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

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3 people looking at a laptop reflecting the importance for hotels to setup their online presence for maximum exposure

25 Ways to Setup Your Hotel Online Presence for Greater Exposure

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

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7 Key Features Your Online Booking Engine Needs To Have

Whether you’re looking to upgrade your booking engine or considering your first one, understanding essential features your booking engine needs is crucial

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