hotels

What Guests Are Looking For When They Research Your Reviews

When guests research your hotel, they will look for several critical characteristics of your online reviews. You must be aware of these aspects

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words about data under a window ledge reflecting the importance to master hotel marketing with first second third party data insights

How to Use Data Analytics to Improve Your Hotel Performance

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

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Hotel Companies Tout Strength of Recovery

Recent second-quarter earnings reports from the major hotel companies points to a sustained recovery within the global industry

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Are You Making the Most of Your OTA Profiles?

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

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graphs which could reflect the new era of hotel revenue management moving beyond rates

Application of a Variable Pricing Strategy Based on Rate Shopper Data

Competition price intelligence, delivered by rate shopping tools, is needed to understand when the best moment is to increase the price and by how much

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Meetings: The Black Hole of Hotel Revenue and Productivity

Meetings waste valuable time that could be used to do actual work, like reviewing analytics, rates, content and strategy

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Business Travelers To See Air Fares, Hotel Rates And Car Rental Rise

With business ranking sustainability among their top priorities the report highlights greater visibility at the point of sale for greener travel options

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Making Metasearch Work For You

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

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Capitalize on Pre-Arrival Revenue Opportunities

The pre-stay guest journey is available for incremental revenue opportunities. Catering to guests’ needs before they arrive enhances the experience

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Traits of High-Performing Pricing Experts

We have listed 8 traits of high-performing pricing experts that can help you deliver world-class pricing strategies

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