hotels

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

Adopting a multi-channel communication strategy, shows your brand values guests’ preferences and you are committed to providing excellent customer service

Your hotel should have a tailored pricing strategy that fits its unique needs, but there are common practices that can be honed to improve performance

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

As necessary as responding to guest reviews is to a hotel and its business, it does take a significant amount of dedicated time that may not be available

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience