hotels

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

Having a well-maintained Google Business Profile is no longer a nice-to-have SEO bonus. It’s an essential tool for visibility, credibility and conversions

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

Understanding this silent evolution in guest psychology is a critical differentiator between hotels that merely satisfy and those that genuinely delight

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director