hotels

man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

Read more

5 Reasons to Add an Attractions Module to Your Hotel Website

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

Read more

Game Theory in Luxury Hospitality Marketing: The Strategic Edge

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

Read more

Boosting Business Bookings: Capturing Rise of Business Travel

With domestic business travel spending already at 77% of pre-pandemic levels, now is the time for hoteliers to seize this opportunity and stand out

Read more

man burning money in much the same way hotels waste ad budget by not choosing the best markets and platforms

Stop Wasting Hotel Ad Budget: How to Choose the Best Markets

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

Read more

calculator and budget reflecting the need for hotels to start budgeting for 2025

Budgeting in Hotels: Theory, Practice and Outlook 2025!

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Read more

hotel icons falling down and declining arrow reflecting the myth that low prices guarantee high occupancy in hotel revenue management

Low Prices Guarantee High Hotel Occupancy: Myth Debunking

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception

Read more

Power of Sentiment Analysis to Upgrade Hotel Guest Experience

Analyzing guest sentiment allows hotels to gauge overall satisfaction levels, identify areas for improvement, and tailor services to meet guest expectations

Read more

Maximize Profit: Selecting the Right Hotel Channel Manager

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider

Read more

Beyond Budget: Three Smarter Ways to Control Hotel Performance

Traditional budgeting has long been the standard for financial control in the hotel industry, but the budget can become irrelevant far too quickly

Read more