hotels

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

Positive hotel reviews are exciting. They’re proof that you’re doing a great job. Make sure you allocate enough time to address them and express gratitude

As the markets have opened up and travel continues to rise, hotel operators should not ignore the important corporate market segment to maximize revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

Sleep tourism is the practice of providing special services catered to guests with sleep issues or who wish to preserve quality sleep while away from home

From engaging customers with new tech to optimizing digital campaigns for maximum results, inspire and infuse your marketing strategy with these insights

You can use multiple upselling techniques to provide a seamless guest experience without being pushy. Let’s examine a number of hotel upselling techniques

What GMs typically do when asked about money is they defer to the financial person, because they do not want to make any financial missteps

When considering room rates and revenue management, hotels must ensure their revenue generation strategies align with their profit objectives

With the challenges ahead, implementing an optimised hotel revenue management strategy can make a big difference in the profitability of your hotel business