hotels

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

Understanding this silent evolution in guest psychology is a critical differentiator between hotels that merely satisfy and those that genuinely delight

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director

We review the key areas and benefits of automation in the hotel industry and provide real examples of how hotels are solving common challenges

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests

When your team has the right data insights at their fingertips, collaboration and performance improve across the board