hotels

Why Should The Hotel General Manager Care About Forecasting?

There are so many benefits from forecasting in hotels, there should be no doubts about why hotels should forecast. Here is a comprehensive list of benefits

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A Content Marketing Refresh for Independent Hotels

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

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Google Ads Vs Google Hotel Ads: Do You Need Both?

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

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Myth Busting Points Based Hotel Loyalty Programs

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

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Business Travel Takes Off But Full Recovery Still Delayed

The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory

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youtube video thumbnail image with pontus berner of berner+becker talking about the germna hotel market and whether summer 2023 will be positive

Is Summer 2023 Looking Positive for German Hotel Market?

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up

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Hotels Move Beyond RevPAR For Comprehensive Business Intelligence

While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

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shopping cart with different purchases reflecting attribute based selling (abs) and how hotels could benefit from adopting retail best practices

With ABS Hoteliers Can Leverage Retail Best Practices

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

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boost hotel revenue with creative yield management strategies

Yield Management vs Revenue Management: What is the Difference

If I already have a yield management solution (either as a stand-alone or built into my PMS), why do I need a revenue management system?

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You Should Never Block a Bad Review (What to do Instead)

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

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