hotels

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

Hotel Management needs to look at what would leave guests so satisfied or delighted over the long term that they become repeat visitors

An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

Providing memorable guest experience doesn’t have to be complicated. It comes down to friendly faces, good communication, and knowing your guest needs

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

The end of 2022 is proving interesting for travelers and hoteliers, thanks to trends like increased travel demand, high inflation and flight availability

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have