hotels

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

When you overcome rate disparity issues, you encourage guests to book direct, maintain control over your prices and the chance to capture more revenue

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

If a hotel puts more effort into designing packages using the four Ps, the chances are much higher that the package will become a sales success

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

A quarterly business review (QBR) is a meeting held every quarter to review the hotel performance and define areas for improvement for next quarter