hotels

man working at a computer with graphs pie charts and the word revenue hovering above the keys

Some Upsell Revenue is Better Than Others

If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

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Mastering Success: Zero-Based Budgeting for Hotels

In an era where adaptability and resource optimization are paramount, Zero-Based Budgeting emerges as a strategic tool for hotels

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Creating A Hotel Website That Drives Direct Bookings

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

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How to Use Hotel Data to Drive Revenue

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

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How to Calculate Your Hotel Room Costs for Better Pricing

Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations

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The Impact of Transient Travellers on Hotel Revenue

We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment

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How to Maximise Hotel Revenue Through Rate Type Management

Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity

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SEO Best Practices To Boost Your Hotel Website

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

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