hotels

Some Upsell Revenue is Better Than Others
If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio
Transactional Marketing vs Relationship Marketing in Hotel Industry
Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests
Mastering Success: Zero-Based Budgeting for Hotels
In an era where adaptability and resource optimization are paramount, Zero-Based Budgeting emerges as a strategic tool for hotels
Creating A Hotel Website That Drives Direct Bookings
We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites
How to Use Hotel Data to Drive Revenue
Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests
How to Calculate Your Hotel Room Costs for Better Pricing
Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations
The Impact of Transient Travellers on Hotel Revenue
We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment
How to Maximise Hotel Revenue Through Rate Type Management
Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget
Is Calculating Price Sensitivity Too Difficult for Hotels?
Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity
SEO Best Practices To Boost Your Hotel Website
With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial