hotels

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

Setting up a funnel report in GA4 is an essential step for any hotelier or hotel marketer seeking to optimize the customer booking process

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success

A close collaboration between marketing and revenue management is essential to capture the maximum guest spending on any given day

Seasonality significantly impacts hotel revenue, presenting both challenges and opportunities for hoteliers

As the years go by, different generations have different priorities and the travel industry is starting to take notice

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences

Summer travel is in full swing, and now is the time to implement effective strategies to help your hotel capture as many summer bookings as possible

Even if you understand the basics of revenue management, you may still have some questions about how to create an effective strategy