hotels

Due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected, this is a mistake.

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links

If you follow the basic steps, email marketing is the most cost-efficient and easily automated marketing tool – perfect for busy hoteliers