hotels

How to Price a Hotel Room

Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

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person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Maximizing Direct Bookings: The Power of Hotel Website Forms

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

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Authenticity: Elevate Direct Bookings with User Generated Content

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

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Reservations Call Scoring: Does Your Criteria Need Updating?

Evaluate your call criteria to ensure it is helping your reservations and front desk agents capture more bookings from today’s real-world callers

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Hotel Marketing: How Can SEO & PPC Work Together?

In the ever-evolving world of digital marketing, hoteliers are constantly striving to maximise their online visibility to attract their target audience

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3 Proven Ways to Convert OTA Guests to Direct Bookings

Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

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Decoding Hotel Demand: Mastering Hotel Seasonality for Profit

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons

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How Hotels Can Use Data to Boost Venue Revenue

To boost your hotel’s venue space revenue, you need to be considering the basic elements of time, profits, and the overall customer experience

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Hotel SEO: Boosting Your Hotel Website Search Visibility

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

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