hotels

Most Common Guest Complaints and How to Handle Them

The more prepared you are to handle guest complaints, the less likely negative experiences will damage your hotel reputation and guest reviews

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Responding to Hotel Guest Reviews: How to Do It Right!

Responding to hotel guest reviews can be very time-consuming. There are a few tips to be as efficient as possible when dealing with this task

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Top 9 Strategies to Use TikTok in Your Hotel

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

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Will AI Finally Drive Innovation In Hotel Commercial Strategy?

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

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Navigating Changing Landscape of Hotel Digital Marketing

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results

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How To Turn Negative Hotel Reviews Into Positive Experiences

Negative hotel reviews need not be detrimental to your establishment’s reputation. Instead, they can be valuable opportunities for growth and improvement

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How to Write Lead Nurture Emails That Actually Convert

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

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6 Ways Hotels Can Boost Midweek Occupancy

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

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Hotel Marketing KPIs Must Change to Drive Commercial Strategy

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

How AI Will Affect Paid Search for Hoteliers

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

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