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Could video chat become a new customer service trend in hospitality?

In August, Delta Air Lines introduced video chat as part of a customer service test at Ronald Reagan Washington National Airport. Five kiosks with “interactive screens” and phone receivers have […]

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The digitally transformed hospitality consumer, friend or foe?

I used to say that Hospitality has not changed a great deal since the beginning of time, and as we know innkeepers have played their part in many a historical […]

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How Responding to Online Reviews Will Get Your Hotel More Bookings

Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so. There are simple ways to increase hotel bookings In recent times, […]

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Consumer acquisition costs in hospitality too high and growing

Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]

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What Autumn Trends Tell UK Hoteliers About Travellers Behaviour

As the leaves start to turn their colours into burnt orange and vivid yellow tones, many hoteliers in summer destinations close their doors, but UK hoteliers can still expect travellers […]

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Using CRM and data to curate unique experiences for guests

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]

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The Importance of Hospitality Guest Segmentation

The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]

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How data can play a vital role in boosting your hotel’s profit

Technology has indeed positively altered the way any business is run. Almost every hotel owner knows the importance of guest satisfaction; this being one of the prime areas in bringing […]

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Designing a Guest Loyalty Program to Increase Bookings and Revenue

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]

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Ways to Improve Guest Experience and Generate More Revenue

Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]

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