guest

As the leaves start to turn their colours into burnt orange and vivid yellow tones, many hoteliers in summer destinations close their doors, but UK hoteliers can still expect travellers […]

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]

The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]

Technology has indeed positively altered the way any business is run. Almost every hotel owner knows the importance of guest satisfaction; this being one of the prime areas in bringing […]

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]

Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]

Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]

The insights gained from Guest Satisfaction Surveys are invaluable for hoteliers to identify what guests like/dislike and why. By acting quickly and efficiently on this feedback, hotels can deliver service […]