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One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

Being in the field of hospitality training, it grabs my attention when I see the word “personalization” in a headline or the title of a conference session. NB: This is […]

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before […]

The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

The travel industry rarely stays still for long. New technologies and evolving traveler trends require hotels to stay ever-vigilant to change and be ready to adapt. NB: This is an […]

Many retail brands embrace generational marketing these days, breaking down their demographics and online/social media campaigns by what they know about baby boomers, Gen X, millennials, and the up-and-coming Gen […]

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]

With the growth of online spaces populated by user-generated content, word of mouth is increasingly becoming digitised, and reviews that are shared with online communities often even overshadow the recommendations […]

Everyone knows how important first impressions are. They lay the foundations for any relationship – and form opinions that can make or break the entire experience. NB: This is an […]

If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]