guest

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.

Are your hotel front desk performers prepared for the next guest? Here are 10 actionable tips to get ready for tapping into new uncontested markets.

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.

Once your guests take notice of your personalized offers, they’ll want to start redeeming right away. How can you empower them to become active participants in your program?