guest

Customer acquisition and customer retention strategies are not mutually exclusive; retention strategies such as rewards or a great customer review can be effective in attracting first-time guests

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.

If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.

In a recent study, we begin to gain a much better understanding of the online customer journey. We see that a guest can have as many as 500 digital touchpoints before booking.

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization