guest

A study from Cornell University’s School showed that encouraging consumers to savour an upcoming experience can make waiting time more pleasurable and can heighten the enjoyment of the actual experience. NB: This […]

Amazon regularly reward top reviewers with a lot of free stuff in the mail but as far as I can tell, OTAs are yet to financially incentivise ordinary people to write reviews

Chatbots can’t handle all issues that guests have, but they can take care of many and no platform has made it easier to get started than Facebook Messenger

More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.

Customer acquisition and customer retention strategies are not mutually exclusive; retention strategies such as rewards or a great customer review can be effective in attracting first-time guests

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.

If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.

In a recent study, we begin to gain a much better understanding of the online customer journey. We see that a guest can have as many as 500 digital touchpoints before booking.

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]