guest

Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue

Beyond NPS, one common and effective way to gauge guest satisfaction is to send post-stay surveys. These give guests an opportunity to shine light on the good and the bad of their stay

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

For hoteliers, guest loyalty has become an increasingly elusive concept. Today, it is more about creating an inspiring, fun, and authentic guest experience across the entire journey

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement

Hotel websites can be inert online catalogues. There is no true interaction with the potential guest, consequently leaving them to do all the hard work and sifting through information

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions

Loyalty programs together with customer service, user reviews, and an easy to use website, are all factors that the majority of travelers consider when making their next reservation.