guest

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement

Hotel websites can be inert online catalogues. There is no true interaction with the potential guest, consequently leaving them to do all the hard work and sifting through information

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions

Loyalty programs together with customer service, user reviews, and an easy to use website, are all factors that the majority of travelers consider when making their next reservation.

A mobile PMS and POS can effectively turn the hotel front desk into an “option,” rather than a “necessary evil.” Additionally, an integrated system can inspire a more agile service model.

To keep your guests coming back for more, definitely consider joining the chatbot revolution – but only if your hotel is equipped and prepared for this big step.

Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.