guest

A temporary closure is all the excuse you need to shift both your goals and paid media budgets to emphasize brand awareness. After all, reaching new potential guests will only […]

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?

The idea of curating a “home away from home” experience is relevant now more than ever before, and finding innovative, interesting ways to provide to your guests can help you get close to that goal

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

We investigated the state of reviews in some of the most affected European countries, Italy and Germany, as well as the recent situation in the U.S., to see how each is currently developing

While some challenges are completely out of a hotels control, we wanted to take a deeper dive into the transformative value derived from something every hotel has control over: guest experience

With rare exceptions and no matter how beautiful one is, there is little special about a hotel. The product, aka hotel rooms, is unimportant. People remember what gets their attention and curiosity

Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue

Beyond NPS, one common and effective way to gauge guest satisfaction is to send post-stay surveys. These give guests an opportunity to shine light on the good and the bad of their stay