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Hotel Market Segmentation: Types of Travellers in the Hotel Industry

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

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7 Lead-Magnets to Make Guests Choose Your Hotel

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

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Hotel Marketing Predictions for 2021

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

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Does Your Hotel Speak Your Guests’ Language of Love?

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

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dice representing the need to rejuvenate revenue strategy

Gamification: Offering Guests an Interactive and Engaging Experience

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

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Want to Avoid Negative Hotel Reviews? [Don’t Do These]

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

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How to Respond When a Guest @Mentions You

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

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Hotel Shift in Strategy Required: 7 Trends to Consider

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

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Hotel Welcome Letter: How to Curate The Perfect One?

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

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What Are Opportunities For a Hotel During Lockdown?

Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control

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