guest

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted

One thing that 2020 has taught us though is: be prepared for the unexpected. Flexibility and adaption are, in fact, the biggest hospitality trends

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

With domestic tourism on the rise, it’s arguably more important than ever for hotels to focus efforts on ensuring their book direct experience is seamless

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business