guest

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Contrary to the prevailing thinking, guests are happy to pay for early check-in and late check-out. When done right, it is a great way to boost revenue

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted