guest
How to Handle Guest Compliments and Complaints Using Social Media
Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial
Rebooting Customer Experience to Bring Back The Magic of Travel
As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery
Guest Acquisition Cost: Everything Hoteliers Should Know
If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success
Data is Like Gold For Hotel Marketers But Only If It’s Clean Data
Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest
Tips For Identifying and Attracting The Right Hotel Customer
When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business
What Is “Slow Travel” And Why Does It Matter To Your Hotel
Slow travel doesn’t necessarily mean longer holidays but is rather about the intentional, conscious and conscientious experience of a place and its culture
Personalized Offers – They’re Not Just Discounts for Guests
When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself
Hotel Bookings – What is the Guest’s Decision Making Process?
It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings
The Currency that Buys Time: Automation of Guest Service Upselling
Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in
10 Top Tips for Improving Your Tripadvisor Ranking
As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition