guest

How to Handle Guest Compliments and Complaints Using Social Media

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

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Rebooting Customer Experience to Bring Back The Magic of Travel

As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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heart made up of data showing the importance of mastering cpor to test the pulse of your hotel operation and unlock hidden profit

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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What Is “Slow Travel” And Why Does It Matter To Your Hotel

Slow travel doesn’t necessarily mean longer holidays but is rather about the intentional, conscious and conscientious experience of a place and its culture

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Personalized Offers – They’re Not Just Discounts for Guests

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

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Hotel Bookings – What is the Guest’s Decision Making Process?

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

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man at hotel reception where upselling is often done but can now be automated

The Currency that Buys Time: Automation of Guest Service Upselling

Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in

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10 Top Tips for Improving Your Tripadvisor Ranking

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

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