guest

When travelers compare your service, they don’t compare it only with another hotel, but with any kind of business they’ve been in contact with

In the hospitality business, the most important thing to keep in mind is the guest experience, i.e. how your guests feel before, during and after their stay

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

You need to maintain the right balance of communication with guests during their stay to make the most out of their feedback and reviews

A perfect resolution is not always possible. Even so, when dealing with a disgruntled guest, you’ll still want to invite them back for another visit

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest