guest

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

Hotels can adopt a ‘best of both worlds’ approach, which sees traditional loyalty programs and new-age, instant reward programs working together seamlessly

A smooth guest experience impacts how they feel about your hotel and services and how they engage with it in the future

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations

Believe it or not, guest loyalty isn’t dead. It’s there for the taking – as it always has been – it just needs hotels to work intelligently and personally

There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence

Evaluate reviews objectively! Is there any truth behind it? It can be tempting to dismiss complaints or think people are unfair. Sometimes they are right

Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

Data is the most valuable item in the world. NB: This is an article from inTouch Companies around the world use massive amounts of data to gain visibility into their […]

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed