guest

Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each type of email

There are a number of ways that digitalisation can help you create a more efficient business model for your hotel and boost your profits

The more data you can connect to understand how it affects your performance, guest experience, and revenue, the better

The goal of emotional journey mapping is to understand customers’ emotions and improve the guest experience at all touchpoints on the journey

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

Hotel Management needs to look at what would leave guests so satisfied or delighted over the long term that they become repeat visitors