guest

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

Hotel Management needs to look at what would leave guests so satisfied or delighted over the long term that they become repeat visitors

Providing memorable guest experience doesn’t have to be complicated. It comes down to friendly faces, good communication, and knowing your guest needs

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book