guest experience

When is the Best Time to Offer Free Hotel Room Upgrades?

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

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New Hotel Owner: When to Raise Rates and When Not To

Setting rates is a delicate balance. Price too high, and you could slow bookings. Price too low, and you’re working harder for less

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Guest Loyalty in 2025: The Shift From Points to Relationships

Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth

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AI is Changing Guest Behavior: Adapt Before it is Too Late

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

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The Guest Has Arrived. The Card Has Not

Payment isn’t just a back-office issue; it’s central to guest experience. When it doesn’t work, it creates confusion for the hotel and traveller friction

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8 Common Front Desk Pain Points and How to Resolve Them

Despite the best intentions, operational challenges can disrupt your welcome. Here’s how you can overcome these pain points at your front desk

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From Booking to Post-Stay: Optimizing the Guest Journey

The guest journey is not so linear or predictable anymore, and every stage presents both challenges and opportunities to deliver a great experience

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Guest First Leadership: The New Role of the GM

It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative

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How to Train Your Team to Deliver Extraordinary Guest Service

No longer is the exceptional, occasional opportunity to amaze enough. Our focus should be providing guest experiences that are “ordinarily extraordinary”

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Hotel Chatbots: Increase Revenue and Boost Communication

The hotel industry is rapidly embracing AI-driven chatbots to meet growing guest expectations. Here’s why more hotels are turning to chatbots

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