guest

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

Embrace the power of AI, but never underestimate the paramount importance of human review and editing – your hotel reputation depends on it

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

How can you harness your hotel guest directory potential, keep guests informed, drive engagement with hotel services and increase revenue?

Loyalty programs build emotional connections with guests, transforming casual visitors into devoted brand advocates

There are several strategies you can try to implement to reach out to your guests after their booking has finished

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams