guest
How Smarter Data Leads to Higher Revenue
Good data management uncovers revenue opportunities and separates thriving properties from those barely surviving
Data Management: 3 Issues Hotels Face and How to Solve Them
Managing data correctly has not been an easy task. That’s why we look at three of the most common problems and the best way to fix them
Leveraging Hotel Guest Personas for Improved Marketing Results
We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns
Guest Review Responses: Guess What, The Secret Weapon Is Not AI
Embrace the power of AI, but never underestimate the paramount importance of human review and editing – your hotel reputation depends on it
5 Not-So-Obvious Ways to Make Decisions with Hotel Guest Data
Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition
How Ignoring Guest Segmentation Is Hurting Your Profits
By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests
10 Ways to Transform Your Guest Directory into Guest Revenue
How can you harness your hotel guest directory potential, keep guests informed, drive engagement with hotel services and increase revenue?
How To Improve Hotel Revenue Through Guest Loyalty Programs
Loyalty programs build emotional connections with guests, transforming casual visitors into devoted brand advocates
How to Reach Guests in Post-Stay Phase to Maximise Relationships
There are several strategies you can try to implement to reach out to your guests after their booking has finished
Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:
