guest

Loyalty programs build emotional connections with guests, transforming casual visitors into devoted brand advocates

There are several strategies you can try to implement to reach out to your guests after their booking has finished

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

Understanding and catering to the distinct preferences and behaviours of the different generational guest is essential for success in the hotel sector

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

For hoteliers to escape data silos, they need to start untangling their jumbled tech stacks and introduce the right technology to future-proof operations

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]