Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]
Google Flights’ New Look Moves Away From Travel Inspiration
Google began rolling out a new desktop interface for its Flights metasearch product in earnest on Friday. Most users who visit Google Flights in the U.S. on the Chrome Web browser are […]
Google doubles daily budget for AdWords: What implications for hotels?
On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]
Google Hotel Ads New Experiments and TripAdvisor Offers Filter
Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]
Google’s Heckmann on how machine learning will translate to better travel
Ahead of his speaking at WIT, Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and […]
What is Google Q&A and how can hotels use it?
A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]
Summer brought major changes to Google, Instagram, and WhatsApp
The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]
