Is Google AMP the Right Choice for Hotel Websites?
You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]
How Mobile Page Speed Will Affect Your Rankings in 2018
Understanding the importance of optimizing page speed for mobile can be a game-changer. Consumers are getting faster (and more digital savvy) as they navigate the world of mobile research. As […]
Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb
What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel […]
What Google’s mobile first indexing means for hotel websites
At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects […]
New Year, New UI Update on Google Hotel Ads
With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]
5 Things to Look for in a Great SEO Partner
Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]
Google Hotels Revamps Mobile Features as Its Ambitions Expand
Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel strategy. And as the […]
Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]
Google Flights’ New Look Moves Away From Travel Inspiration
Google began rolling out a new desktop interface for its Flights metasearch product in earnest on Friday. Most users who visit Google Flights in the U.S. on the Chrome Web browser are […]