google

Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]

If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and […]

Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews. According to our analysis, Google reviews accounted for 70% […]

A day in the life of somebody dealing with hotel distribution involves fighting lot of fires. “I think distribution teams are becoming more like guardians for rate and inventory parity […]

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users […]

Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel […]

Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

A blog post this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new […]

Over the past few years Google has made a conscious effort to be a bigger player in the travel industry. Google My Business, Google Adwords, Google Analytics, and Google Hotel […]