Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
Has Your B&B Responded to Google’s Mobile First Approach?
The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]
Google Testing New Hotel Search Experience on Desktop
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]
If You List It They Will Come: A Hotelier’s Guide to Google My Business
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
8 Big Google SEO Updates & Changes You Need to Know
Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]
How Google Uses AI And Big Data To Make Travel Better
Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]
Optimize Your Hotel’s Google My Business Listing Like A Pro
If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and […]
Best Practices for Managing Google Reviews
Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews. According to our analysis, Google reviews accounted for 70% […]
