front desk

How to Train Staff on Distribution Channel Conversion

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

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Has The Front Desk Been Replaced?

Not every guest likes talking to people and waiting in lines to check-in. A lot of travellers want to be in and out of check-in as quickly as possible. Self-check-in […]

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Evolution of the Front Desk: Why Tech Can Only Go So Far

As technology continues to transform the hotel industry, one fixture remains a puzzling constant: the front desk. Step into the typical 50- to 200-room hotel, and you’ll usually find a […]

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The Front Office Manager’s guide to hotel CRM

The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]

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Front Desk Staff As A Distribution Channel

Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]

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The Incredible Shrinking Front Desk – An Opportunity to Manage Differently

The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]

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Measuring and Incentivizing Front Desk and Reservations Upselling

Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I’m pretty sure your owners or asset managers […]

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