financials

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

Supplies and labor costs are rising in the restaurant segment; it’s a similar story for hotels. Are prospective customers willing to pay higher rates?

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel