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Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience