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Uncovering the Formula to Social Media Success: Melia Hotels
Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication
Refining and Refreshing Your SEO Strategy For Changing Behaviours
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs
Don’t Forget Maslow When Considering Asian Traveller Buying Motives
We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives
When Every Penny Counts, Get Revenue Generating Basics Right?
We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?
Hyper Personalized Hotel Website Content for Mobile?
If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy
6 Free Google Tools Hotels Should be Using
Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location
What Does a Strategic Revenue Role Look Like
Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […]
Strategies for Hoteliers to Get Back to Business for UK Market
In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies
How has Hotel Reopening Affected Key Email Marketing Metrics?
Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic
Now is the Time for Hotels to Bring Revenue and Marketing Together
We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together