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Uncovering the Formula to Social Media Success: Melia Hotels

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

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Refining and Refreshing Your SEO Strategy For Changing Behaviours

If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

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Don’t Forget Maslow When Considering Asian Traveller Buying Motives

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

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When Every Penny Counts, Get Revenue Generating Basics Right?

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?

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Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

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6 Free Google Tools Hotels Should be Using

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

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What Does a Strategic Revenue Role Look Like

Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […]

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London skyline great advert for hoteliers and important for them to understand the revenue management trends to navigate the uk market

Strategies for Hoteliers to Get Back to Business for UK Market

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

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How has Hotel Reopening Affected Key Email Marketing Metrics?

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

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Now is the Time for Hotels to Bring Revenue and Marketing Together

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

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