featured

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer

Staff shortages can negatively affect a hotel in many ways. Once the guest experience suffers, a hotel’s reputation will begin to decline as well

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels