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Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

Uncertainty is real! We don’t know the forecast perfectly nor demand function. A modern RMS works 24/7 to adjust to uncertainty and to quickly adapt pricing