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Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Although Europe is suffering from the new wave of contagion, tourist demand in each European country shows sudden drops in travel intentions

So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure