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The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

We are posing the question to sell or not to sell, after the last 18 months why are we even asking that question, surely we just take the business?

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream