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Why Upselling is Tailor Made For This Unusual Shape of Recovery
Hotels must rethink operations to find efficiencies, while still maximizing revenue opportunities. Automated Upselling offers a tailor-made solution

Forget Star Ratings… We Now Have 3 Types Of Customers
Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

Hotel Tech: How to Make Sense of The Tool Jumble
Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

Superhero Powers – The Secret to Transforming Your Hotel Website
Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

How To Use Instagram To Get More Direct Hotel Bookings In 2022
Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Greece on Course to Beat 2019 Travel Visitor Figures
On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

Revenue Management Needs to Think Like Digital Marketing and Vice Versa
We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

Enter the Summer Season on Your Hotel Website
Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

25 Point Checklist to Audit Your Hotel’s Total Online Presence
This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR
We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment