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Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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How to Manage Online Reputation and Boost Your Hotel Revenue

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

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Managing Hotel Guest Communications For The Modern Traveler

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

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Lead Time: What Is It, How To Calculate It And Why It Matters

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

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Simple Superpowers For Improving Your Hotels Guest Experience

You should be more focused on providing an exceptional guest experience to everyone that you welcome into your hotel, let’s put it into action!

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The Purpose of Revenue Management And How To Implement It

What is the purpose of revenue management, and why is it so important to design and implement an effective revenue strategy in your hotel

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Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

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man in hotel pool looking out on a city skyline reflecting positive impact of your hotel website and the secret to summertime success

Is Wellness Tourism Part of Your Direct Channel Strategy?

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

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two receptionists at hotel front office with one guest checking in and another on the phone reflecting the importance of genuine sincere luxury service standards

Current Airline Chaos Can Drive Check-out Time Extension Revenue

Flight disruption has become a near daily occurrence and passengers have been left stranded. But one man’s problem is another’s opportunity

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hotel Digital Paid Media Planning

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

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