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Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!