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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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travel demand In the mediterranean slows down lybra article image

Travel Demand In The Mediterranean Slows Down

Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research

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increasing coins with an arrow reflecting upselling trends in hotels

Why Upselling is Tailor Made For This Unusual Shape of Recovery

Hotels must rethink operations to find efficiencies, while still maximizing revenue opportunities. Automated Upselling offers a tailor-made solution

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a hotel customers opinion, or reviews, is important and here are creative ways to ask

Forget Star Ratings… We Now Have 3 Types Of Customers

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

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person sitting near an old piece of technology reflecting how hotel revenue management has evolved and needs the rms to evolve too

Hotel Tech: How to Make Sense of The Tool Jumble

Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

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superhero toy character reflecting powers for transforming your hotel guest experience

Superhero Powers – The Secret to Transforming Your Hotel Website

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

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10 Ways to Engage Your Followers on Instagram

How To Use Instagram To Get More Direct Hotel Bookings In 2022

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

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Greece on Course to Beat 2019 Travel Visitor Figures Lybra article image

Greece on Course to Beat 2019 Travel Visitor Figures

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

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