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boost hotel revenue with creative yield management strategies

Yield Management: How it Can Help You Optimise Your Revenue

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

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tiktok video of influencer at a hotel

TikTok for Hotels: 9 Best Practices & Examples to Get You Started

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Top Tactics to Drive Direct Bookings at Your Hotel

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Total Revenue: Definition, How to Calculate and Examples

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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neon hotel sign saying no vacancy illustrating impact of overbooking and the risk to maximizing occupancy

How Stay Restrictions in Revenue Management Can Boost Your Topline

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

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left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability

Dopamine and Power of Personalization in Boosting Hotel Revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

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two people tugging on money reflecting the question are third party sites holding hotel profits for ransom

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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pie graph with a slice separated slightly suggesting why hotels should be focusing not just on growth but on net revenue growth

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

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icons of people being circled with a red pen reflecting importance for hotels to achieve revenue success by focusing on individual customer experience and the role of hyper personalisation

Hyper Personalisation: The Future of the Customer Experience

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

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