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Yield Management: How it Can Help You Optimise Your Revenue
Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

TikTok for Hotels: 9 Best Practices & Examples to Get You Started
As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

Top Tactics to Drive Direct Bookings at Your Hotel
The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience
Total Revenue: Definition, How to Calculate and Examples
Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy
Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two
How Stay Restrictions in Revenue Management Can Boost Your Topline
Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue
Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?
The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?
Hyper Personalisation: The Future of the Customer Experience
Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation