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In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences