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Ten Questions a GM Should Ask Their Revenue Manager
So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?
Price Integrity in Hotel Revenue Management: Strategies and Tips
The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information
Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak
Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality
Think Your Guests are Too Luxurious for Digital? Think Again
Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests
The Seven Deadly Sins of Distribution
Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution
36 Actionable Ideas to Enhance Hotel Guest Experience
You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences
Rethinking the Hotel Tech Stack for Optimal Revenue Optimization
Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers
What is Revenue Management Automation and Why is it Key?
Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level
What Is Hotel Rate Parity and Why It Is Important
Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it
Is Summer 2023 Looking Positive for German Hotel Market?
In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up