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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Do Smaller, Independent Hotels Need an Automated RMS?

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

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Don't Be Afraid! Dive In and Embrace Data to Drive Hotel Revenue HotelIQ Video Youtube Thumbnail

Don’t Be Afraid! Dive In and Embrace Data to Drive Revenue

We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

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person on a laptop making a hotel bookings either via otas or direct on the hotel website

Hotel Direct Bookings vs. Hotel Bookings from OTAs

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

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orange painted blue on the outside reflecting how hotel brand image and messaging can sometimes be disingenuous and doesn't honestly reflect the values and culture of the individual property

Hotel Brand: Is Your External Image and Messaging Fake News

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

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Hotel Direct Booking Video 3 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about ways Hotels can increase their chance to convert those lookers into bookers

Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

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man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

Why Group Revenue Management is Key to Maximize Revenue and Profitability

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

OTAs: The Pros and Cons of Working With Them

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

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tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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