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When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Dynamic pricing or “price tags” is a complex yet profitable avenue for a hotel. The more you’re in tune with the market, the more you improve profitability

In this discussion Thomas tells us more about RoomPriceGenie, the back story to it’s inception and how they add value to their hotel clients

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment