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Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

We draw on Deanne’s experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back